Supermarkets are turning to weekly SMS and MMS messages as a direct, effective, and measurable way to connect with their customers and boost sales.

In an environment where consumers are constantly bombarded with information, supermarkets are turning to channels that guarantee real visibility. Weekly SMS and MMS campaigns have become one of the most effective direct marketing tools, primarily due to their high open rates, which exceed 90%, according to data from Acumbamail
https://acumbamail.com/sms-marketing/

Unlike social media or traditional advertising, SMS does not depend on algorithms or specific schedules: the message arrives directly on the customer’s phone and is usually read within minutes, making it ideal for communicating weekly offers, limited-time promotions, or shopping reminders, as highlighted by Business.com
https://www.business.com/articles/reasons-brands-should-start-using-sms-marketing/

MMS complements this strategy by allowing the inclusion of images of products, prices, and bundles, creating greater visual impact. This weekly combination helps supermarkets increase in-store traffic, build customer loyalty, and reduce costs compared to printed materials, an increasingly common trend in the retail sector
https://textdrip.com/blog/sms-marketing-statistics