MMS is establishing itself as the new digital flyer, allowing supermarkets to showcase offers in a visual and direct way without printing paper.

For years, the printed flyer was the primary promotional tool for supermarkets. Today, that format is evolving into MMS, a digital solution that allows product images and promotions to be sent directly to the customer’s cell phone.

MMS offers a clear advantage: it combines the reach of direct messaging with the visual power of a digital showcase. According to DecisionTele, this format increases engagement by displaying graphic content that better captures the consumer’s attention
https://decisiontele.com/news/marketing-mms.html

Additionally, platforms like Twilio highlight that MMS allows for quick updates to offers, audience segmentation, and measurement of results—something impossible with traditional flyers
https://www.twilio.com/docs/messaging/mms

For supermarkets, MMS not only reduces printing and distribution costs but also serves as a strategic tool for communicating weekly promotions, new product launches, or exclusive discounts immediately and effectively.