SMS and MMS are just the beginning. More and more supermarkets are supplementing these tools with more personalized direct marketing campaigns based on data and customer behavior.

Shopify notes that personalization in retail allows businesses to send messages targeted by purchasing habits, visit frequency, or product type, thereby increasing the effectiveness of each campaign.
What is Retail Marketing? 9 Strategies & Examples

Added to this are strategies such as reminders of limited-time offers, exclusive giveaways for registered customers, in-store QR code campaigns, and automated messages based on key dates. Business.com highlights that these actions strengthen the brand-customer relationship and drive higher conversions
15 Successful Examples of Text Message Marketing

The result is a more personalized, measurable, and cost-effective form of marketing, where every message serves a clear purpose: to inform, attract, and sell.